5 Creative Ways to Market Your Business Using Promotional Items



There are many creative ways to promote your business, organization or event that are more powerful than simply printing your name and logo on a product. Here are five innovative ideas on how you can use promotional products to make your marketing more effective.

#1: Add your website URL and Customer Service Information

One of the biggest mistakes companies make is bombarding recipients with a lengthy sales pitch during their first interaction. They might think they’re educating end-users, but they’re really turning people off from ever coming back to learn more. Instead, we suggest your website URL and customer service information on your promotional products, along with your company name and logo. This way, potential customers have all the information they need to look your company up later online on their own time. Or, if they have a question, they can easily get the answers they need when they’re more open to talking. They’ll feel less pressure to convert, which will actually make them more likely to later on.

#2: Include information about any Apps you have developed

If you have apps for your business, make sure you print that information on your promotional products too. In today’s tech-driven world, having an app is a huge advantage, because it shows potential customers your organization is tech-savvy and cares about their convenience. People will be even more likely to use storage space for client apps if they offer an incentive, like a discount code with sign-up. Engage your customers with new user app promotions and spread the word with your promotional items.

#3: Promote your Social Media handles

Every business should have a social media presence in this day and age. Social media is one of the most influential ways for you to get the word out about your business. Plus, social media's laid-back nature makes it easier to showcase your brand's unique personality. Get even more social-savvy by coming up with a hashtag for your company events. You can invite end-users to use your hashtags online and tag a friend to be entered to win a prize. It's a great way to create buzz about brands naturally.

#4: Create QR codes

QR codes are a type of two-dimensional barcode that can be scanned to reveal information. This makes it super accessible for potential customers to uncover additional content in seconds. We suggest that you include QR codes on your promotional items to drive consumers to bonus online content, such as:

  • Videos

  • Check-ins (on apps like Facebook of Foursquare)

  • Playlists (on apps like Spotify)

  • Written content

  • Coupon codes

  • Online greeting cards

#5: Offer Coupons

Who doesn’t love saving money? What you may not realize is your promotional items are a good way to incentivize customers. Imprint giveaways with coupon codes that can be redeemed online. We suggest you put a time limit on the redemption period, to create even more urgency. Even if end-users end up not converting, they’ll still be curious enough to check out your website and see what they could be saving on, increasing brand awareness and successfully driving action.

Let Excalibur Group help you with your next promotional products project. CONTACT US for more information about available product options, pricing and decoration methods.

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